Advertising is a must-have component of growing your brand rapidly, and often, a company will hit a plateau in which they cannot grow any further through organic marketing tactics alone. Advertising includes traditional media such as print ads, television commercials, radio spots, and billboards, but the most bang for a company's buck will be in digital advertising. These include advertisements on search engines like Google, Bing, and Yahoo; on social media platforms like Twitter, Facebook, and Instagram; on diverse content platforms like Reddit and Podbean.